Positive Candidate Ads: How To Connect With Voters That Care
What comes to mind when you think of political candidate ads? For most Americans, images of mud-slinging and ruthless attacks on fellow opponents are their first impression of a political candidate. While these types of negative candidate ads do a great job of showing why they shouldn’t vote for the other guy, they do little to inspire voters to get out and vote for you.
That’s why now, more than ever, political candidates need to rethink the way they approach their candidate ads and start to find the balance between negatives and positives. Simply put, it’s time to show voters exactly why you’re the right person for the job, and a positive candidate ad is guaranteed to do just that.
Why More Americans Trust Positive Candidate Ads
Of course, choosing positive candidate ads isn’t just about putting a face to your campaign promises. In fact, new studies have shown that positive ads are linked to higher voter turnout, increased enthusiasm within political bases, and greater reach for prospective candidates. The reason? Many Americans are sick and tired of the negativity attached to our political system, and taking a positive approach is an easy way to turn disengaged voters into a newly rejuvenated audience.
Here’s what Americans really want out of political candidate ads: