Positive Issue Political Ads: Why Finding The Right Voice Matters

Higher Voter Turnout

Statistically, campaigns that used positive political issue voiceovers were linked to higher voter turnout rates. That’s because these ads often target voters who may not be aligned with a particular political party but DO care about the issues at hand. When you speak to their concerns, big results happen.

Greater Base Enthusiasm

Of course, it’s not just the undecided voters who benefit from positive political ads. If you’re targeting a specific base within your party, choosing a positive issue ad is a surefire way to reenergize your audience and breathe fresh inspiration into their voting habits. The more enthusiastic your base becomes, the more momentum you’ll gain on the campaign trail.

Lasting Political Impact

So, you’ve won the election. Now, what? If you’re relying on negative political ads to get your point across, there’s a good chance you’ve been ignoring the most important aspect of your campaign: How you plan to tackle these issues. Using a positive political issue voiceover gives you the freedom to tackle key issues head-on and lay out your plan for success, setting the stage for lasting political impact.

3 Ways To Create Positive Political Issue Ads

That said, not all political issue ads are created equal. You’ll need a solid strategy for bringing your message to life, and it all starts with following these key steps:

1. Pick The Right Issues

There are a lot of political issues to choose from, but that doesn’t mean you should focus on them all at once. Instead, dedicate some time to understanding the issues that are most important to your constituents, whether that be through traditional research or getting out on the street to meet people. Once you know what the people really care about, you can start crafting ads that connect.

2. Create A Clear Message

Picking the right issue is one thing; knowing how to communicate your message clearly is another. If you haven’t already, invest in hiring a political voiceover script writer who knows what you want to say and how to say it in a way that resonates with your base. With the right language and messaging, you can turn disinterested voters into an energized force of change.

3. Find A Positive Political Voice Actor

Once it’s time to produce your political ads, you’ll need to enlist the right talent to get the job done. Ultimately, the political voice actor you choose from your campaign will become the first impression many voters have of your candidacy. In other words, you can’t afford to get this wrong. Thankfully, there are a couple of things you can keep in mind to take the stress out of picking the right political voiceover artist:

• Match Your Audience:

  Whether you’re targeting baby boomers or new voters, choose a political voice actor who speaks their language.

• Lead With Emotion:

  While listening to political demos, try to focus on what emotion the artist makes you feel. Do they sound empathetic? Inspiring? Uplifting? These are the emotions that drive people to the voting booth.

• Make Connections:

  When you hire a political voiceover artist, there’s a good chance you’ll be working with them for the duration of your campaign. So, don’t be afraid to make some time to connect with them and ensure that your goals and vision align.

Final Thoughts

Negative political ads might be the norm, but that doesn’t mean you can’t blaze a new trail for your next campaign. By choosing positive political issue ads and enlisting the right political voice actor to get the job done, you can create a dynamic campaign that sets you apart from the pack.

For more insight from a seasoned political voiceover pro, connect with me today.